APASelect carefully screens high caliber, automotive professionals and provides their anonymous, abbreviated profiles in a searchable database for a Registered Employer’s review. Here’s a look at a
Director of Marketing
BA in Finance. P&L responsibility for a $100+ million product portfolio, sold into automotive traditional and retail channels, in addition to hardware and industrial. Leading a team of 4 direct reports in Marketing Communications, Product Management, Category Management and Brand Management. Has helped increased sales by double digits every year for the last 5 - in a declining category. Has accomplishments in product line rationalization/SKU reduction, packaging redesign, new product development/launch, strategic outsourcing and pioneering the company’s first social media marketing initiative. Works well with company peers - especially in Sales. Lives in the Southeast and open to relocating to the West.
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